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Southwest Paddler Advertising Rate Card

Paddle like there is no tomorrow!

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SOAR Inflatable Canoes - Somewhere On A River

Advertising Specifications

Homepage graphical banners will measure 180 X 62 pixels. State index pages, river description pages, Yellow Pages and links pages graphical banners will measure 306 X 106 pixels MAXIMUM. Advertising packages include the following:

FREE banner design (advertisers may submit their own ad copy, if available);

Hyper Link from each banner to advertiser's web site or e-mail window, as preferred;

One year or six month subscription starting the first day of the month following receipt of payment;

Choice of pages where banners will appear (limit of 6 commercial banners per river description page - first come basis);

Banners will be placed under the statistics box on page right, above all banners for clubs and organizations;

Option for one-time renewal of original subscription for the same rate and terms;

Indirect links (through Southwest Paddler) from numerous other web sites;

Exposure targeted to prospective customers looking for outdoors recreation-related products and/or services offered by advertisers.

Current Banner Ad Rates
Rates effective since September 1, 2022

Season First Ea. Add'l.
Annual 1 $180.00 $ 90.00
6-Months 1 $ 100.00 $ 50.00
Home Page2 $250.00 N/A
River Description Index Page3 $250.00 N/A
State Index Page 4 $250.00 N/A
Canoeman River Guide Service - Guided river trips in Texas, Oklahoma, Arkansas, Missouri, New Mexico, Arizona, Colorado and Utah

Osagian Canoes - The Legendary Canoe of the OzarksOzark River Company

Canoeman RacingTG Canoe & Kayak -  Now serving San Marcos, Austin and Luling


Advertising Options

1 Banners are limited to our homepage, river description pages, SWP Yellow Pages and the Paddlers' Resources Links Page. No banners will appear on the safety section pages, permit requirement pages, emergency contacts pages or the contributors acknowledgement page. 6-month seasons can be designated for any block of consecutive months to facilitate the operating season of the advertiser.

2 A HOME PAGE BANNER, at a flat rate of $250.00 per year, is available to eight companies per year. The advertiser's banner will measure 180 X 62 pixels, and will appear on the right side of the homepage, from top to bottom in order of date payment was received. This banner is guaranteed to have the highest possible exposure because it is on the first page all visitors to Southwest Paddler see when accessing the website. The advertiser's banner will be hyper linked to the advertiser's web site.

3 A RIVER DESCRIPTION INDEX PAGE BANNER, at a flat rate of $250.00 per year, is available to six advertisers per year. The advertiser's banner will measure 306 X 106 pixels, and will appear on the right side of the river description index page from top to bottom in order of date payment was received. The advertiser's banner will be hyper linked to the advertiser's web site.

4 A STATE INDEX PAGE BANNER, at a flat rate of $250.00 per year, is available to four advertisers per state per year. The advertiser's banner will measure 290 X 60 pixels, and will appear directly below the state flags on state index pages of the guide from left to right and top to bottom in two columns according to the date payment was received. The advertiser's banner will be hyper linked to the advertiser's web sites.

Payment Methods

Payments for banners can be made by personal or company check, money order, PayPal or direct deposit by bank funds wire transfer.


Call 214-998-4922 for wire transfer or PayPal information

Make check payable to: Southwest Paddler

Mail check to:

Southwest Paddler
2315 Brogan Road
Emmett, ID 83617-9717

Please send ad copy (if available) or information to be included in banners designed by Marc W. McCord dba CobraGraphics via e-mail or US Mail. You may specify color schemes, font faces and other information for creating a positive image of your business. All designs by CobraGraphics will be approved by the advertiser prior to being displayed on the web site. Banners may appear on-line prior to the start date of their run, depending upon date payment is received and the time necessary to create and upload banner image files to the server.

Privacy Policy

Southwest Paddler and CobraGraphics do NOT keep a database of personal and confidential information on advertisers or web site visitors. No personal or confidential information that may become known will be sold, given or otherwise distributed to any third person or business entity except upon the express written permission of the owner of such information. Southwest Paddler and CobraGraphics respect the privacy of people and companies, and will not participate in programs that result in unwanted distribution of private and confidential information for any reason.

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This web page designed, created and maintained by
Marc W. McCord dba CobraGraphics
© January 5, 2004. All rights reserved.
Last updated August 30, 2022

Copyright © 1997-2022, Marc W. McCord dba CobraGraphics. All rights reserved. CobraGraphics, Southwest Paddler and Canoeman River Guide Services are exclusive tradenames and trademarks of Marc W. McCord dba CobraGraphics. The textual, graphic, audio, and audio/visual material in this site is protected by United States copyright law and international treaties. You may not copy, distribute, or use these materials except for your personal, non-commercial use. Any trademarks are the property of their respective owners. All original photographs on this web site are the exclusive property of Marc W. McCord or other designated photographers and may not be copied, duplicated, reproduced, distributed or used in any manner without prior written permission under penalty of US and International laws and treaties.